16.72.020 Definitions.

As used in this chapter, the following words and terms shall have the meanings ascribed to them in this section:
“Billboard” means a sign or structure subject to the provisions of the Oregon Motorist Information Act of 1971 and erected for the purpose of leasing advertising space to promote an interest other than that of an individual, business, product or service available on the premises the billboard is located on.
“Building frontage” means the linear frontage of a building measured along a street or alley between two lines projecting perpendicular from the street to the corners of the building.
“Canopy” means a structure made of cloth, metal or other material with frames affixed to the building.
“Construction sign” means any information sign which identifies the architect, engineers, contractors, and other individuals or firms involved with the construction of a building, or announcing the character of the building or enterprise, which is erected during the building construction period.
“Directional sign” means a single panel in a size, type and height determined and approved by the public works director and containing information regarding location of specific municipal or nonprofit organizations. Directional signs shall be installed by the public works department and located on existing street sign posts.
“Electronic changing sign” means an electronic sign upon which the entire copy or message may appear or change from time to time upon a lamp bank, such as time and temperature displays, which by its nature and intensity is not a flashing sign.
“Flashing sign” means any sign which contains or is illuminated by a light source which produces a brilliant flash and darkness on an alternating basis, which results in a pulsating effect designed primarily to attract attention.
“Free-standing sign” means any sign set apart with no structural attachments to a building structure and is meant to include ground-mounted or pole signs for the purpose of these regulations.
“Grade” means the relative finished ground level within twenty (20) feet of the sign.
“Ground sign” means a sign which is mounted on the ground and supported by one or more uprights, poles or braces in or upon the ground other than a pole sign as defined. The bottom of such signs shall be no higher than three feet, and they shall extend no higher than eight feet.
“Height or height of sign” means the vertical distance from the average grade within twenty (20) feet of the structure to the highest point of a sign or any vertical projection thereof, including its supporting columns.
“Incidental sign” means small signs, less than two square feet in surface area, of a noncommercial nature, intended primarily for the convenience of the public. Included are signs designating restrooms, address numbers, hours of operation, entrances to buildings, directions, help wanted, public telephone, etc. Also included in this group of signs are those designed to guide or vehicular traffic to an area or place on the premises of a business, building or development by means of a directory designating names and addresses only.
“Lighting, indirect or internal” means any illuminated sign constructed so that the immediate source of illumination is visible when the sign is lighted and which does exceed ten (10) candle power per square foot measured at ten (10) feet from the sign.
“Moving sign” means any sign which produces apparent motion of the visual image, including, but not limited to, illusion of moving objects, moving patterns or bands of light, expanding or contracting shapes, rotation or any similar effect of animation which is designed or operated in a manner primarily to attract attention.
“Pole sign” means a single or multiple-faced sign eight or more feet above grade, supported by one or more uprights in the ground and detached from any building or structure.
“Political sign” means a sign advertising a candidate or candidates for public elective office, or a political party, or a sign urging a particular vote on a public issue decided by ballot.
“Portable sign” means any sign not meeting the anchorage requirements of the Uniform Sign Code.
“Projecting sign” means a single or multiple-faced sign which is designed and constructed to be mounted to the wall of a building and which will extend more than twelve (12) inches from the wall.
“Property line” means the line denoting the limits of legal ownership of property.
“Readerboard” means a sign or part of a sign on which the letters are readily replaceable such that the copy can be changed from time to time at will.
“Roof sign” means any sign erected upon, against, or directly above a roof or on top of or above the parapet of a building, including a sign affixed to any equipment attached to the building.
“Sandwich (A) board” means a double-faced sign hinged or connected at the top which is spread for stabilization and set upon the ground.
“Sign” means any medium, including its structure and component parts, other than paint on a building, which is used or intended to be used to attract attention to the subject matter for communication purposes.
“Sign area” means the surface contained within a single continuous perimeter which encloses the entire sign cabinet but excluding any support of framing structure that does not convey a message. Where signs are of a three-dimensional, round, or other solid shape, the largest cross-section viewed as a flat projection shall be used for the purpose of determining the sign area. Signs visible from more than one direction or without clearly defined sign faces shall be considered as having two faces and each face calculated in the total allowable area.
“Street frontage” means street(s), alley(s), or public right(s)-of-way parallel to the property line used to compute the area of sign(s) intended to be located in such a manner as to have primary exposure on that street or right-of-way.
“Temporary sign” means any sign, banner, pendant, valance, or advertising display constructed of cloth, canvas, light fabric, cardboard, wallboard, or other light material intended to be displayed for a period of less than ten (10) days in any calendar year.
“Vision clearance area” means a triangular area on a lot at the intersection of two public rights-of-way, a street and a railroad, or point of vehicular access and a public right-of-way, two sides of which are lines measured from the corner intersection to a distance of twenty (20) feet. The third side of a triangle is a line across the corner of the lot connecting the lines of the other two sides. The vision clearance area contains no signs higher than three feet or lower than eight feet measured from the grade of the street centerline, though a single pole having a diameter of eighteen (18) inches or less is permitted.
“Wall sign” means a single-face sign which does not extend more than twelve (12) inches from the wall and the copy of which runs parallel to the wall to which it is attached.
“Window sign” means a sign which is applied to, attached to, or located within the interior of a window. (Prior code § 10.235(1))